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On Demand Specialist Course
Beyond Commission: Thrive in This Changing Landscape with a Powerful Value PropositionAmy Chorew, Kate Lanagan MacGregor, REBI
Duration: 4.00 Hours
With Buyer Agency changing rapidly and commission undeniably under siege there is only one way to fortify your income. Learn to create and articulate your value proposition so there is absolutely no question how to communicate your value.
Did you know that as both the market decreases and the number of competitors increase that being able to articulate and market your value will directly reflect in your income?
You know you usually only have one chance to earn someone's business and communicate your value? Most agents have an elevator pitch, however those agents are likely finding they are being rejected and turned away for one key reason – they are selling and not articulating their value. The good news is that it’s not their fault, this is how agents have often been trained in the past.
In this course, you will learn about the three elements of value to create quality value statements to overcome objections, generate trust and close more deals. We will help you enhance your relationships with your clients and win more business by identifying your value, the value of your company and the value of your personal and professional brand.
You will create your list of services and be able to communicate effectively to the client what you do. This list will be part of your buyer packet and help the consumer understand the value of your services
- Are you comfortable overcoming objections?
- Are you succeeding at building confidence?
- Do you know how to leverage your brand?
- Do you know how to fight the fear of rejection?
- Do you know how to identify your strengths?
- Do you know how and why to challenge your pain points?
- Do you know how to follow a talk track?
- Do you know how to articulate your true value?
In this course you will learn everything you need to know to state your worth, endear yourself to your clients and differentiate yourself from your competitors including:
- How to create and review our new elevator value pitch
- How to identify your strengths and pain points through proven systems
- How to develop your talk track
- How to tell your story and story telling techniques
- How to curate and leverage your value prop
We are fortunate to bring you this definitive Agent Value Proposition Course created by Amy Chorew, Kate Lanagan MacGregor and the team at The Real Estate Business Institute (REBI).
Amy is active on NAR’s committees, Data Strategies, Federal Technology Policies as well as the Women’s Council of REALTORS® and various training organizations. She recently was VP of learning for the Realogy Expansion Brands where she managed the skill learning opportunities for brokers and sales associates and has also been an active REALTOR® for the whole of her career.
Kate Lanagan MacGregor is a REALTOR®, broker-owner, coach, trainer, and expert contributor to our Hiveologie team. Kate is a very popular instructor for new agent training, real estate licensing and continuing education with the National Association of REALTORS®, REBAC and now with us too.
The Real Estate Business Institute (REBI) is the largest affiliate of the National Association of REALTORS®, with more than 45,000 members worldwide. Hiveologie and REBI believe today's market favors the brokers and agents who commit to learning to build their expertise and set themselves apart. Being prepared takes away the guesswork and worry in today’s changing marketplace.